Why Toilet Paper Becomes the Number One Panic Buying Item in Emergencies

Why Toilet Paper Becomes the Number One Panic Buying Item in Emergencies

Toilet paper, often seen as a mundane household item, suddenly climbs to the top of everyone's list during times of perceived crisis. While some argue it is merely due to the psychological pressure of living in pampered conditions, others delve deeper into the reasons behind this phenomenon. This article explores the underlying factors that make toilet paper a top priority for panickers and discusses the broader implications of such behavior during emergencies.

Why Toilet Paper is a Reluctant Priority for Preppers

For those who take stockpiling seriously, toilet paper often falls towards the latter end of their preparedness list. Reasons for this include:

? Historically, toilet paper has been less critical to disaster survival compared to other items like food and water. Alternatives like newspaper rags or leaves have historically been used to address basic sanitation needs.

However, toilet paper's elevation to the top of many panickers' lists is not merely coincidental, but rather a complex interplay of psychological and practical factors.

Herd Mentality and Panic Buying

The phenomenon is largely driven by herd mentality and the fear of running out. When stores experience stockouts, panic ensues, and people rush to buy more. This collective behavior can lead to irrational decisions, such as panic buying. Many stores begin to restrict purchases as a last resort, emphasizing that toilet paper is not essential. However, this only serves to further fuel the frenzy.

Example: A grocery store manager declares, "We have plenty of food, but if you want toilet paper, you can only buy two packages. You know what you neo-liberal jerks want, but you can't have more than that." 

This restrictiveness actually perpetuates the fear of running out, leading to even more panicked buying.

The Psychological Comfort of Toilet Paper

People are inherently uncomfortable going to the toilet without toilet paper. The psychological comfort it provides cannot be underestimated, especially in times of uncertainty. For some, the very thought of lacking toilet paper is unbearable, even when logically they understand its non-essential nature.

This was further reinforced earlier in the crisis when supplies were indeed depleted. The experience of running out served as a stark reminder of the importance of having a reliable supply of this basic necessity.

Toilet Paper in Disaster Preparedness: The Perfect Storm

Toilet paper represents an ideal example of a critical yet disposable item in disaster preparedness. The reasons for its high importance can be summarized as follows:

Single Use Consumable: Toilet paper is a consumable item that cannot be reused, unlike many other supplies. Impossible to Make: It is not feasible to produce toilet paper from scratch, unlike food or water. Critical for Hygiene: Good hygiene practices, including regular use of toilet paper, are paramount for survival and the prevention of disease outbreaks. Essential Daily Use: Its daily use cannot be easily stopped or rationed, making it a mandatory part of any preparedness plan.

Despite its importance, many people overlook the need to stockpile toilet paper, leading them to panic buy when faced with the prospect of a shortage.

The Broader Context of Disaster Preparedness

Effective disaster preparedness should be tiered, with different levels of stockpiling for varying durations. The three tiers are:

3 Days: Essential foracute events like storms or short-term power outages. 3 Weeks: Longer-term preparedness for more severe disasters like hurricanes or earthquakes. 3 Months: Extensive preparation to cover potential long-term scenarios.

Toilet paper, while non-essential in a broader sense, becomes a necessary component of the third tier. It is cheap, easily stored, and can mitigate a significant portion of discomfort during a prolonged emergency.

Without adequate supplies, a well-intentioned but poorly prepared individual can find themselves in a dire situation, potentially leading to the theft or even death of those who hoarded resources thinking it would be enough.

Conclusion

In conclusion, while toilet paper may be a seemingly trivial item, its importance in disaster preparedness is undeniable. Panic buying and the herd mentality may seem irrational, but they highlight the broader issues of preparedness and the need for thoughtful planning. Stockpiling toilet paper, while not the most glamorous task, is a crucial step in ensuring personal and communal resilience during emergencies.

Keywords

toilet paper panic buying emergency preparedness