Should I Address My Cover Letter to a Specific Person in HR if I am Applying via Online Form?

The age-old question of whether to address your cover letter to a specific person, especially when applying via an online form, can be quite perplexing. While it might seem counterintuitive to put effort into something that’s already automated, the answer is that addressing your cover letter to a specific person can significantly enhance your chances of securing an interview. Here’s why:

Personal Touch and Research

Addressing your cover letter to a specific person demonstrates your genuine interest in the position and shows that you’ve done your due diligence. This personal touch is crucial. If you can find and use the name of the hiring manager or the HR representative, do so. It’s a simple yet effective way to stand out in a sea of generic applications.

Directing Your Application

According to decades of experience in recruitment, nothing grabs a recruiter’s attention more than a resume sent directly to a hiring manager or someone high up the corporate ladder. Recruiters often overlook qualified candidates whom the hiring manager has overlooked due to personal bias or other reasons. If the hiring manager evaluates your qualifications and deems you a match, the odds of the recruiter taking a second look are much higher.

Recruiters vs. Hiring Managers

While recruiters are undoubtedly valuable resources, they often do not have the final say in hiring decisions. The hiring manager is. Therefore, getting your resume in the hands of the person who actually makes the decision to hire is crucial. Recruiters can be helpful, but a personal connection with the hiring manager can lead to more favorable consideration.

Why You May Not Always Find the Right Person

However, there’s a catch. With over 24 years of professional experience, I’ve observed that HR professionals are often overworked, underpaid, and underappreciated. They may not even see your application due to the volume of resumes they receive. Many HR departments have an intern or administrative assistant who intercepts applications, and the person who actually recruits (often an HR assistant) may not review them all.

An Alternative Approach

Instead of asking a question, the advice is to take action. The job search is a competitive 'sport,' and time is of the essence. Here’s what you can do:

Verify the Job Opening: Always check the company’s official job posting and call the company to confirm the job is still open. This step might seem obvious, but many online postings are outdated. Research the Company: Utilize LinkedIn and other professional networking sites to understand the company culture and key personnel. This will help you tailor your application and make it more relevant. Create a Job Probing Plan: Develop a one-page plan that addresses the critical questions: WHO, WHAT, WHERE, WHEN, WHY, and HOW. This exercise helps clarify your career goals and how the job aligns with them. Update Your LinkedIn Profile: Ensure your LinkedIn profile is up-to-date and professional. A high-quality profile can help you stand out and evoke a positive response from potential employers.

Conclusion

While waiting can sometimes be advantageous in other fields, the job search requires immediate action. By addressing your cover letter to a specific person, even if it’s a long shot, and by taking proactive steps in your job search, you’re maximizing your chances of success. Remember, perseverance and a well-prepared plan are your best tools in this competitive landscape.