AdWords Advertising: Services, Products, and Getting Started Tips

Getting hands-on experience with Google AdWords can be challenging without real budgets. However, there are several ways to learn and practice while building up your skills. This article will provide you with a comprehensive guide on which services and products are suitable for AdWords advertising, along with tips for breaking into the field.

What Services and Products to Advertise with AdWords

Tips for Learning AdWords

Google AdWords, now known as Google Ads, offers a wealth of resources to help you learn the ropes. Here are some steps you can follow to get started:

Learn the Basics: Go through every single AdWords video tutorial available. Google provides all the materials you need, and the certification exam is free. This will give you a solid foundation in AdWords advertising. However, if you're certified: Consider applying for a job at a firm that handles AdWords budgets or start offering your services on a contractor website like Elance or Upwork.

What Can Be Advertised with AdWords?

AdWords offers a wide range of opportunities, but there are some restrictions. You can advertise virtually anything you can think of that exists online, as long as it falls within reasonable limits. Here are some examples:

B2B and B2C services Online courses and e-learning platforms Software and apps Digital marketing tools SaaS solutions Online retail services

Some products and services are not allowed on AdWords, including:

Drugs and medications Weapons and ammunition Quickie loans Online-only IT services

If you are interested in learning AdWords, start by completing the free certification tutorials. This will help you understand the basics and gain a competitive edge over many professionals.

Practical Experience: Volunteering and Small Budgets

To gain practical experience, consider volunteering your services to charities or small businesses with limited budgets. This will give you real-world experience and help build your portfolio.

Conclusion

AdWords is a powerful tool for digital marketing and advertising. By following the steps outlined in this article, you can learn the ins and outs of AdWords and gain valuable hands-on experience. Start by exploring the tutorials, then look for opportunities to advertise products and services that fall within AdWords guidelines. With practice and persistence, you can become an effective AdWords user and professional.